Hiya, David here.

I’m available as your Fractional CxO for Marketing, Growth, AI. I’m also available as a strategic advisor. Both formats depending on your needs/resources

I’ve helped 500+ teams and companies get better results with:

• Increasing ARR

• Increasing Demos and Lead gen

• Building a Growth Engine (that delivers)

• Product-Led Growth (PLG) or Sales-Led Growth (SLG)

• Setting up an experimentation framework/engine

• Effective go-to-market strategies

How we work together:

1. Option A: Growth Advisor (Strategic guidance without a heavy commitment but still very practical and actionable)This is unlimited advisory access where I serve as an on-call growth expert, providing strategic guidance and actionable input (review the backlog and sprints). This option ensures the company/team maintains a dynamic, adaptable growth strategy, optimizes foundations and experiments with new growth levers. .

In practice:
→ Initial rapid audit
→ Gap analysis
→ Align on North Star Metric, OMTM and Key objectives
→ Data Model Audit
→ Review the backlogs + review the sprints
→ Set times to chat/meet with key stakeholders and/or unlimited calls/Slack, or quick check-ins as needed - no cap (this formula works really well)
→ Get team buy-in
→ Focus on high-ROI sprints and building longer-term growth foundations. I help them keep focus, double down on what works and unlock new levers.
→ I'll also come with a treasure trove of models, tools, playbooks and frameworks you can implement.
→ I also want to help you find talent/a head of growth/marketing when/if necessary.
→ Note: there are no silver bullets… but actually there are some silver bullets ;)

OR

Option B: Fractional Involvement In this option, I act as a fractional Chief Marketing/Growth Officer, dedicating full day(s) a week to strategic planning and hands-on execution with the team (work the backlog, work the sprints). This approach accelerates their growth trajectory, questions assumptions, brings in a rapid experimentation process and unlocks growth levers. All adapted to their current goals, resources, constraints and ambitions.

In practice:
→ Initial audit and Gaps analysis
→ Align on North Star Metric, OMTM and Key objectives
→ Data Model Audit
→ Co-crafting of an effective growth engine strategy
→ Go-to-market plans & strategies
→ Growth Marketing & funnels
→ Positioning & Voice
→ Tactics that work (through automation and customer insights)
→ Hands-on involvement
→ Embed growth mindset & experimentation process in team and company
→ Working the backlog + Working the sprints
→ Building/inspiring/training the team
→ Strategic direction and planning
→ Hands-on involvement
→ Recruitment assistance (when/if necessary)
→ Again… there are no silver bullets… but actually there are some silver bullets ;)

In both cases I can adapt to your needs.

Let’s first chat to see if there’s a fit: