heyarnoux.

GTM x AI, done with you.

Fractional GTM x AI implementation, not advice. I go inside companies, from seed-stage to unicorn or enterprise, and we build your GTM engine together: the signals, the workflows, the agents, the reporting. 20+ times, B2B and B2C, same playbook, same traps avoided.

Book a fit call → How we'd work together

The GTM OS

This is what we build inside your company. One connected system, your data underneath, agents and your team on top. Drag it around, every part explains itself.

the gtm os anatomy · drag to rotate + tilt · pinch or double-click to zoom · ⛶ fullscreen, esc to exit · hover a body part
Worked withGoogleBackbaseSkyShowtimeJoomRaiffeisen BankSageHotelsOneSOSUGoodHabitzUnmutedMarktlinkTribes MediaEverconvertGrowth Tribeand more
Worked withGoogleBackbaseSkyShowtimeJoomRaiffeisen BankSageHotelsOneSOSUGoodHabitzUnmutedMarktlinkTribes MediaEverconvertGrowth Tribeand more

Choose

Three ways forward.

01
01 · Work together
Let's Build Your GTM x AI Engine.
Best for: companies that want a head coach for their GTM x AI build, with players on call when build capacity is the bottleneck.
Engagement
Fractional / from fixed-fee Diagnostic Sprint
Optional embedded
GTM engineers →
What you get
  • I've been there 20+ times. Same patterns, same traps avoided.
  • Diagnostic Sprint first, fixed fee. Audit, roadmap, ranked pilot backlog.
  • I'm your head coach. Steering seat, sequencing, architectural guidance, weekly cadence.
  • Players on call. Optional embedded GTM engineers from my bench when you need build capacity. It is the forward deployed engineer model pointed at revenue instead of product. See example GTM engineer profiles.
  • First month money-back on engineers. Same playbook across B2B and B2C.
Book a fit call → Find out more
02
02 · Community
Executing it yourself?
Join GenAI ● Circle.
Best for: operators and builders who want to learn from peers in motion.
Engagement
Membership / monthly or annual
What you get
  • 446+ practitioners, builders and operators
  • Private, vetted membership
  • Live Braintrust sessions and workshops
  • Playbooks, prompts, adoption books
  • Builders who ship, not researchers
Visit GenAI ● Circle →
03
03 · Self-serve
On a budget? Move fast.
Download the world's best GTM x AI second brain.
For people moving on their own. The next best thing to fractional work.
Engagement
One-time / instant access
What you get
  • 100+ playbooks, 100+ skills, 27 agents.
  • One repo, drop into Claude Code
  • Mental Models OS, 80 models, 7 chains
  • Skills for research, decks, audits, reviews
  • Updated weekly from live client work
Get the brain →

Also

More ways to work together.

Reach

Sponsored LinkedIn posts

Reach my audience on LinkedIn with a sponsored post or short campaign. Real engagement, tight format.

Book a slot →

Stage

Speaking engagements

Conference keynotes, workshops, off-sites. GTM x AI for operators, not audiences.

Inquire →
Reach

45,000+ on LinkedIn. 11,000+ on the newsletter. GenAI ● Circle backstage. Borrow it.

Also from me, all free

LinkedIn, 45,000+ followers → The newsletter, 11,000+ readers → Claude Code Level-Up on GitHub → Inside the GTM Simulator → GTM x AI Brain, early access → The Mental Models OS →

The build

Your OS, three shapes.

Same idea every time. One connected store of everything you know, agents and your team building on top. Pick the shape that fits you and see what it looks like.

Inside every engagement

People, platform, playbooks.

The three sides of every engagement. Good judgment is the apex that ties them together. Move your mouse or finger to spin it.

The writing

Writing on GTM engineering.

The function

The Marketing Function Is Becoming an Engineering Function

Uber embedded AI engineers in every business function and marketing QA went from two weeks to under an hour. What changes for the CMO personally.

Read it →

The hire

How to Hire a GTM Engineer

Five archetypes, $83,750 apart in median base pay, and a 62-day median search. Which one you need, what the wait costs, and how to judge a builder.

Read it →

The engagement

What GTM Engineering Services Actually Cover

What you are buying, what sits outside the scope, and how it differs from a RevOps retainer, a strategy consultancy or a contractor.

Read it →

Next step

Two ways to start.

Talk it through.

A 30 minute fit call. Bring your funnel, I bring the pattern from 20+ builds. You leave with a clear read either way.

Book a fit call →

See the live demo first.

I'll email you the working GTM OS demo with the password. Click around, hover anything, every part explains itself.

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