heyarnoux.Collaboration

Fractional GTM x AI

Let's Build Your GTM x AI Engine.

The full engagement. Diagnostic Sprint locks the path. Fractional retainer keeps the work moving. Optional embedded GTM engineers ship the build. 20+ implementations across B2B and B2C.

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The engagement

Three layers. Built to stack.

Always starts with the Sprint. The retainer follows. Engineers plug in when build capacity is the bottleneck.

What you're buying

Three offers. One playbook.

Same playbook I've run 20+ times across B2B and B2C. Each phase builds on the last. You decide where to stop.

01
Diagnostic Sprint Fixed fee 3 to 4 weeks

The audit that locks the path.

I can't help you correctly until I know your data, your team, your tech and your political map. The Sprint surfaces all of it, ranks the pilots that ship first, and produces the deck you take to your CEO.

What you get

  • Stakeholder interviews (8 to 13). Across team, data, architecture, goals, compliance and workflows.
  • Maturity-gap scorecard. Data, process, people, tech. Ranked by leverage.
  • Agentic architecture diagram. Where agents sit, how data flows, integrations to your stack.
  • RAG executive brain blueprint. The internal consultant that keeps advising when I'm not in the room.
  • Ranked backlog of 10+ pilots. Each scored on impact × ease, with KPI lift and dependencies.
  • Executive roadmap deck (25 slides). Quick wins, 12-month backlog, 24 to 36 month vision.
  • Two roadmap workshops. With you and key sponsors (CEO if you want, CTO / Head of Product if relevant).
  • Sprint retro and handoff. Clean transition into the retainer with operating model pre-wired.

Real risk reducer

If the numbers don't add up at the workshop, it stops there. No lock-in into the retainer.

02
Fractional Retainer 1 day / week 3-month minimum

I lead your teams. I work your backlog.

Embedded as a senior partner, not an advisor. I help build the roadmap and work the roadmap. Steering seat, sequencing, architectural guidance, KPI ownership, unblocker on call.

What you get

  • Steering committee seat. I'm in the room for sequencing, hiring, vendor selection.
  • Architectural guidance. Agent design, MCP stack, compliance guardrails, where AI stops and human-in-the-middle starts.
  • Weekly cadence. I build sprints, run sprints, run important meetings.
  • KPI dashboards. Tied to your two levers (cost or revenue), reported every Friday.
  • C-suite translation. I represent the work to your CEO and the board.
  • Direct line. WhatsApp, Slack, calendar. No gatekeepers.

How we start

Retainer always follows the Sprint. Backlog and operating model are already in place when the retainer kicks off. No ramp-up tax.

03
Optional GTM Engineers Add-on Cancel anytime

Build capacity when your team can't ship alone.

A bench of GTM engineers from my pool, trained on Claude Code, MCP, agentic workflows. I architect and oversee them weekly. Each runs 2 to 3 POCs in parallel.

What you get

  • Strong GTM engineers embedded in your Slack, repos and daily rhythm.
  • Full-stack: React, Next.js, Node, Python, AWS / Azure / GCP, Supabase + Vercel for early stage.
  • AI-native: Claude Code, agentic workflows, MCP servers, automation. No vibe coding.
  • I oversee weekly. Architecture decisions go through me. They report to your priorities.
  • Easy cancellation. No notice required. Swap the engineer if fit isn't right.
  • POC → controlled pilot → official launch → monitoring on every build.

Investment

EUR 5,500 to 7,500

per engineer per month. Scoped per project. Start with 1, scale when momentum justifies it.

First-month money-back

If the engineer doesn't earn their seat in the first 30 days, you don't pay for that month. This hasn't happened yet.

What I bring

Pattern recognition, not theory.

20+

Implementations

Same playbook, run 20+ times across B2B and B2C. You won't pay for me to learn how this fails.

∞

Architectural guidance

Agent design, MCP stack, vendor selection, compliance guardrails. Decisions that compound or rot for years, locked at the right time.

0

Lock-in risk

Sprint stops at workshop if numbers don't add up. Engineers refund the first month. Retainer cancellable monthly after the minimum.

How it runs

A typical 120 days.

Week 1 to 2
Stakeholder interviews. I sit with your specialists, sponsors, compliance, product / IT. Each session surfaces facts, pain, the buyback list.
Week 3 to 4
Architecture, scorecard, ranked backlog. Maturity-gap rated. Quick wins ranked. Agentic architecture drafted. Roadmap deck shaped.
End of Sprint
Two workshops + executive readout. CEO or sponsor in the room. Path locked. Sprint retro hands off to the retainer.
Week 5 to 12
Retainer engages. Weekly cadence, steering meetings, KPI dashboards. First pilots ship from the ranked backlog. Engineers plug in if build capacity is the bottleneck.
Week 13 to 17
Compounding mode. Pilots scale to production. Backlog turns over. Bigger bets unlocked. Quarterly recalibration with your sponsor on the horizon.

The work

The plays we build.

A catalog drawn from 20+ implementations across B2B and B2C. Your backlog gets cut from this list, scored on impact × ease, sequenced at the Sprint workshop. Nothing here is theoretical, every play has shipped to production somewhere.

Pipeline + Forecasting

  • QBR + pipeline reporting auto-gen
  • Forecast model (MMM, MTA, blended)
  • Win/loss analysis bot
  • Churn prediction model
  • Revenue attribution unification

Account Intelligence + ABM

  • Signal engine, score 1,000s of accounts on "who's hot when"
  • Per-account research bot (love-letter to the CEO)
  • ABM strategy generator, per-account playbook
  • ABM asset generator (dossier, deck, gift kit)
  • Competitive intelligence radar

Outbound + Inbound

  • Personalized outbound at scale
  • SDR sequence builder + reply triage
  • Inbound qualification bot
  • Re-engagement campaign engine
  • Event follow-up automation

Conversion + Performance

  • Performance marketing creative engine
  • Landing page generator + A/B
  • Conversion health monitor
  • Lead scoring + routing
  • Pricing page personalization

Customer Success + Retention

  • Health-score cockpit
  • Renewal forecast bot
  • Onboarding playbook generator
  • CS QBR pack auto-gen
  • Expansion signal alerts

Content + SEO + GEO

  • Programmatic SEO engine
  • GEO (LLM citation) optimization
  • Sales enablement deck gen
  • Content brief assembler
  • Newsletter / blog assembly

Sales Enablement

  • Call intelligence + coaching
  • Deal review bot
  • Battle card auto-update
  • Pricing recommendation engine
  • Proposal generator

Voice + Conversational

  • Out-of-hours voice agent
  • Callback queue automation
  • Inbound voice triage
  • Sales call coaching agent
  • Discovery call summarizer

Internal Brain + Knowledge

  • RAG executive brain
  • Decision log / second brain
  • New-hire onboarding agent
  • Vendor selection assistant
  • Strategy doc consolidator

Lifecycle + Pricing + LTV

  • Predictive lifecycle model
  • Channel-attributed LTV
  • Next-best-SKU recommender
  • Win-rate-by-segment dashboard
  • Bidding agent on LTV signals

Ops + Tooling + Data

  • CRM gap analysis + repair
  • Data hygiene bot
  • SaaS audit + retire candidates
  • Integration repair bot
  • Compensation / quota model

PR + Brand + Earned

  • PR / earned media tracker
  • Brand mention sentiment
  • Customer story generator
  • Awards / list submission engine
  • Speaker / podcast outreach

Example backlog · first 90 days.

Cut from a real engagement. Your version gets reshaped at the Sprint workshop, scored on impact and ease, sequenced for compounding momentum.

Play Impact Ease Time to ship Type
Pipeline + QBR reporting auto-gen High Easy 2 to 3 weeks Quick win
Per-account research bot High Easy 2 to 3 weeks Quick win
Signal engine, score target accounts High Medium 4 to 6 weeks Marathon
Performance marketing creative engine Medium Easy 2 to 3 weeks Quick win
Sales call intelligence + coaching High Medium 3 to 4 weeks Marathon
Customer health-score cockpit High Medium 4 to 6 weeks Marathon
RAG executive brain High Medium 4 to 6 weeks Marathon
Re-engagement campaign automation Medium Easy 2 weeks Quick win
Programmatic SEO + GEO engine High Hard 6 to 8 weeks Marathon
Out-of-hours voice agent High Hard 6 to 8 weeks Marathon
Channel-attributed LTV model High Hard 6 to 8 weeks Marathon

Running it

Your GTM x AI OS, in motion.

What the dashboard looks like 90 days in. KPIs, plays running, alerts triggered, this week's wins. Real shape, illustrative numbers.

gtm-os · weekly view
Pipeline coverage
3.4x
↑ 0.6x vs last quarter
Signal → meeting
11.2%
↑ from 4.1% baseline
Win rate
28%
↑ 6 pts
Churn, annual
7.1%
↓ 2.3 pts
Active plays · 8 running, 1 scheduled, 1 paused
  • Signal engine · 4,127 accounts scored daily
  • Pipeline + QBR auto-gen · Mondays 6am
  • Per-account research bot · on-demand
  • Outbound sequence builder · 38 sequences live
  • Health-score cockpit · 612 accounts monitored
  • Call intelligence · 100% calls processed
  • Programmatic SEO · 1,840 pages indexed
  • RAG executive brain · 47 queries this week
  • Re-engagement campaign · launches Tuesday
  • Voice agent · pilot complete, decision pending
Who's hot today · 6 alerts
  • CriticalAccount #142 · CEO + CFO on /pricing 4x this week
  • HighAccount #87 · renewal in 14 days, score dropping
  • HighAccount #213 · 3 buying signals in 48 hrs
  • MedAccount #44 · added 8 new users
  • MedAccount #168 · funded yesterday
  • LowAccount #29 · re-engaged after 41 days
This week · what shipped
  • SHIPPEDABM asset generator · 47 personalized one-pagers sent to target accounts
  • SHIPPEDBattle card auto-update · 12 cards refreshed from competitor moves
  • SHIPPEDCS health alert · 9 accounts flagged before renewal, 6 saves in motion
  • SHIPPEDProgrammatic SEO · 23 new pages indexed, 8 ranking top 10
  • SHIPPEDInbound qualification bot · 142 leads triaged, 18 booked direct

Next step

30 minutes. Decide together.

A fit call covers your context, the gaps, what the Sprint would scope, and whether it makes sense to start. No pitch deck. No CRM follow-up sequence.

Book a fit call → Email me direct
Companies I've worked with
Google  ·  Backbase  ·  SkyShowtime  ·  Raiffeisen Bank  ·  SOSU  ·  Feedzai  ·  GoodHabitz  ·  Marktlink  ·  Tribes Media  ·  Everconvert  ·  Growth Tribe  ·  and 10 more
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