GTM Second Brain / Library Overview

The GTM Second Brain

Full Playbook & Framework Library
100+ Skills / Commands
100+ AI Agents
13 Reusable Patterns
10+ MCP Integrations
Live: built, tested, in daily use
Adding: next phase, being integrated
1 / Playbooks & Frameworks
Strategy & Positioning
11 playbooks
GTM Roadmap Framework
Original / 3-phase methodology
Proposal & Engagement Pipeline
Original / 6-step pipeline
ICP Definition Framework
Original / anti-patterns + triggers
Positioning Canvas
Dunford / 5-component framework
Category Design
Play Bigger / category creation vs entry
Jobs to Be Done
Christensen / switch interviews
Mental & Physical Availability
Sharp / How Brands Grow
Value Curve Mapping
Blue Ocean / four actions framework
Retention & Engagement Loops
Growth models / habit loops + network effects
Product-Market Fit Signals
Ellis test + superhuman framework
Growth Model Architecture
Loop-based growth / acquisition, retention, monetization
Sales & Revenue Architecture
8 playbooks
Cold Outreach Sequencing
Original / Cold Dance 3-phase system
DIY Sales Intel (Replacing Clay)
GenAI Circle / MCP-based prospecting
Revenue Architecture
Bow-tie funnel / recurring revenue design
SPICED Discovery
Situation, Pain, Impact, Critical Event, Decision
MEDDPICC Qualification
Enterprise deal qualification framework
Challenger Sale Method
Teach / Tailor / Take Control
Gap Selling
Keenan / current vs future state analysis
Product-Led Growth Playbook
PLG vs sales-led decision matrix
Funnel, Demand Gen & ABM
9 playbooks
Funnel Audit Methodology
Original / messaging, CTA, trust signals
Lead Magnet Pipeline
Original / topic → playbook → carousel → DM
LinkedIn Follow-Up Engine
Original / segment → personalize → convert
Customer Value Journey
8-stage awareness to advocacy map
StoryBrand BrandScript
Miller / 7-part messaging framework
ABM Tiered Playbook
1:1, 1:few, 1:many signal-based targeting
Pirate Metrics (AARRR)
Acquisition → Referral full stack
North Star Metric Design
Identifying + operationalizing the one metric
Experimentation & Prioritization
ICE/RICE scoring + hypothesis-driven testing
Copywriting & Messaging
9 playbooks
LinkedIn Opinion Post Playbook
Original / 9-part structure
AI Writing with Human Voice
GenAI Circle / anti-slop methodology
Content Production Engine
GenAI Circle / automated drafting pipeline
5 Levels of Market Awareness
Schwartz / Breakthrough Advertising
Voice-of-Customer Mining
Copyhackers / message mining from reviews
Direct Response Frameworks
PAS, AIDA, PASTOR, slippery slide
They Ask You Answer
Sheridan / Big 5 content types
Narrative Design & Storytelling
Brand narrative architecture + case study structure
Landing Page Optimization
Hero section formula + conversion copy patterns
SEO, pSEO, GEO & AI Search
16 playbooks
pSEO SaaS Playbook
Original / 8 page types that rank
pSEO Listicle Machine
GenAI Circle / automated listicle generation
Multilingual SEO/GEO
GenAI Circle / Weglot + hreflang strategy
SEO Self-Improvement Loop
GenAI Circle / index, improve, re-index cycle
DataForSEO Keyword Research
GenAI Circle / API + Claude Code automation
Content Production Engine
GenAI Circle / 5-10 articles/week pipeline
GEO: Optimizing for LLMs
LLM visibility, brand mentions in AI answers
Tech SEO for AI Search
Non-human activity optimization, crawler signals
Agent-Readable Websites
Structured data for AI agents, schema markup
GEO Grey-Hat Tactics
Dual-serving content, review optimization, pricing signals
Indexing & Crawl Management
GSC automation, sitemap segmentation, IndexWizard
pSEO at Scale
Template architecture, data sources, URL structure
Headless CMS for SEO
Sanity + Astro / WordPress migration playbook
AI Content Quality Control
Anti-slop SEO, investigative interview method
Content-Channel Fit
Distribution-first content strategy
Organic Growth Compounding
SEO flywheel + content moats + backlink engine
Pricing & Monetization
4 playbooks
Value-Based Pricing
ProfitWell / willingness to pay research
Van Westendorp Price Sensitivity
4-question pricing meter
Packaging & Tier Design
Good/better/best + feature fencing
Monetization Loop Design
Free → paid conversion + expansion revenue
AI, Agents & Automation
14 playbooks
Claude Code Absolute Beginners
GenAI Circle / zero to first automation
CLAUDE.md Bible
GenAI Circle / instruction design
Agent Swarms
GenAI Circle / multi-agent orchestration
Client Research Stack
GenAI Circle / MCP-powered pre-call intel
MCP Master Configuration
GenAI Circle / full integration stack
Multi-LLM Decision Framework
GenAI Circle / when to use which model
Security Hardening
GenAI Circle / API keys, sandboxing, permissions
AI Adoption Field Guide
GenAI Circle / 6-phase org adoption handbook
A2A: Agent-to-Agent Protocol
Google A2A / cross-brain communication layer
Agent Flywheel
Shared repos + webhooks between second brains
Headless Agent Pipelines
Cron + launchd + autonomous agent execution
MCP-to-MCP Interoperability
Agent service discovery + tool negotiation
Collaborative Second Brain
Team brain sync, shared memory, agent handoffs
Model Routing & Cost Control
Sonnet/Opus/Haiku routing + token budgets
Analytics, CRO & Data
5 playbooks
LinkedIn Algorithm Intelligence
Original / 62K+ post analysis
CRO Research Methodology
ResearchXL / heuristic + qualitative + quantitative
Attribution & Measurement
Multi-touch attribution + incrementality
Dashboard & KPI Design
Metric trees + leading vs lagging indicators
Cohort & Retention Analysis
Churn diagnostics + retention curves
2 / Infrastructure & Automation

Skills Engine

100+ slash commands. Plan, work, review, learn cycle. GTM roadmap, audit, deck, carousel, research, cold outreach and 60 more across 12 categories.

AI Agents

100+ specialized agents: researcher, deck creator, content writer, SEO analyst, competitive intel, sales enablement, data analyst, outbound prospector and more. Each with its own tools and knowledge base.

MCP Stack

10+ integrations: Slack, Notion, Circle, Gmail, GDrive, Calendar, Granola, WhatsApp, PostHog, GSC, Supabase.

Memory System

Persistent cross-session memory. Client profiles, patterns, lessons, examples. Auto-indexed.

Content Pipeline

LinkedIn posts, carousels, lead magnets, DM sequences. Unipile API for publishing + outreach.

Daily Ops

/lookout scans all channels. Onboarding dashboards. KPI meeting prep. Weekly recaps.

tmux Orchestration

Parallel agent sessions. Named windows per venture. Persistent across reboots. To build.

Cron Automation

Scheduled lookout, weekly reports, content calendar generation. Hands-free operation. To build.

Environment Bootstrap

One-command setup: install deps, configure MCPs, load memory, verify connections. To build.

3 / What's In Scope vs Adjacent

Core GTM (ships day 1)

  • Positioning & messaging
  • ICP definition & segmentation
  • Full funnel audit & optimization
  • Content & distribution strategy
  • Sales process & qualification
  • Pricing & packaging
  • SEO / pSEO / GEO
  • ABM & outbound
  • Analytics & experimentation
  • AI agent automation

Adjacent (light modules)

  • Fundraising basics (pitch deck, outreach)
  • Hiring (role scoping, JD writing)
  • Product-market fit diagnostics
  • Community building playbook
  • Partnership & channel strategy
  • Customer success & expansion
  • Competitive intelligence
  • AI adoption for organizations
4 / By the Numbers
22 Live Playbooks
53 Adding Next
75 Total Library
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